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Opiniones de clientes (10)
Five Stars
Great book in perfect condition!
Very helpful in gaining a more in-depth and rich understanding ...
Very helpful in gaining a more in-depth and rich understanding of social media - something that will only grow exponentially in importance and relevance as time moves on.
Five Stars
Sums up recent social and economic changes brought about by a wired, tech-based world perfectly..
Four Stars
Great content, but missing some reference on how to measure results of strategies exposed.
Groundswell a great read for PR/Marketing professionals
Great book and reference for understanding the groundswell phenomena.
Great book
Great book.
Great book
This book really defined why social and digital media is so important in today's society.
Groundswell was well done!
\"Groundswell\" by Charlene Li and Josh Bernoff is a BusinessWeek Bestseller depicting the need for companies to understand and take advantage of this ever-changing trend called groundswell.
Great as Social Media 101
This is a very important book for Social Media beginners.
Excellent resource on the rise and importance of Social Media
I ordered this book to share with colleagues that are charged with creating a social media strategy.